Singer and 2009 X Factor winner Joe McElderry is pictured leaving the ITV studios following a guest appearance on the 'Loose Women' show in London, UK.

Singer and 2009 X Factor winner Joe McElderry is pictured leaving the ITV studios following a guest appearance on the 'Loose Women' show in London, UK.

Music boss Simon Cowell has reportedly dropped X Factor winner Joe McElderry from his record label.

The 19-year-old won the 2009 series of The X Factor but it's claimed record company Syco has now dropped him after his career failed to take off.

McElderry is now said to be living back at his mum's home in Tyneside after moving out of the exclusive London apartment he moved into last year.

A source said to UK newspaper Daily Mail: "Joe is devastated. His mum has been comforting him. He believed he could have a great music career.

"Although he is still on Syco's books, his deal runs out in about a month and it won't be renewed."

The singer was mentored by Cheryl Cole during the 2009 series of the hit talent show and was a favourite with fans before going on to win the show.