Super Saturday 14 to benefit Ovarian Cancer Research Fund in Watermill, NY. Watermill, NY.

Super Saturday 14 to benefit Ovarian Cancer Research Fund in Watermill, NY. Watermill, NY.

A TV host was left red-faced when she suffered an embarrassing wardrobe malfunction live on air.

Stunned Kelly Ripa was left holding her dress up after a strap snapped during the Live with Regis and Kelly show.

A stylist had to run out from backstage to pin Ripa's dress back together to keep her breasts covered.

"What is happening here?" said a shocked Ripa.

"A wardrobe malfunction? I am sure my team backstage is mobilising and will be here any second.

"My shirt has just fallen off and I was convinced not to wear a bra with this today."

While Ripa looked mortified her co-host, veteran TV presenter Regis Philbin found the whole incident hilarious.

"I didn't want to tell you but that thing has been hanging down since last Tuesday," quipped Regis.

"We need some excitement up here."