MOVIE: "Sunset Blvd." (1950)

CONTEXT: The last words spoken by Swanson's homicidal diva as she greets her new "audience" of reporters and police, it's a perfect fadeout for Billy Wilder's venomous Hollywood murder mystery.

DOES IT ENDURE? Only as parody, regrettably - you'll hear it pulled out for a cheap laugh on old "Golden Girls" re-runs.

IS THERE A BETTER LINE? Not really, although the film is full of great ones. This one sums the whole point up rather nicely, doesn't it?